It is important to provide our clients (and prospects!) with large image sizes so as to optimize their viewing experience, but file size should also be a factor when making decisions about design and how you process your images for posting to the Web.
So with the purchase of a sparkly new TB external hard drive it is time to get a handle on organizing the masses of images I have stored on my old drive. I need your help! I know this is a problem we all face. Good file organization can make all the difference in the [...]
(WARNING: Semi-Advanced Content Below) Whenever I shoot a really fantastic wedding or a completely rocking portrait session I always find myself struggling to pick just a few photos for posting to my blog. I hate to leave out even one shot that is an important part of telling the story. Of course, I don’t want [...]
There are many advantages to using your own name in your business name, but have you ever thought about how this can affect your search ranking efforts? As photographers, many of us have chosen to use our own names when naming our business for several, very important reasons such as artist recognition, longevity, and personalization [...]
In a few minutes you can create an action that will allow you to resize, sharpen and apply a logo watermark to a large amount of images in a very short amount of time. Check out the video!
On the CYM Facebook page you may have noticed that our links are just a little sexier than they used to be. By creating a fun little image and telling Facebook where to look, we can control which thumbnail is used with all of our links. This, hopefully, will increase your click-through rate and help [...]
With all of the talk out there about word-of-mouth, social media, search engine optimization and other new-fangled client grabbers we might forget that the more traditional forms of reaching our market can still work for us.
Have you ever thought about why you buy certain products or services? Do you know the real reason behind your latest purchase?
There can be so much about our businesses that becomes routine and predictable. If you had to start a brand new photography business and could do nothing exactly the way you are doing it now, what would you do?
Increasing your search engine ranking can seem like a daunting task but it doesn’t have to be. By taking a few minutes to correct some common mistakes and to implement a couple of simple techniques you can make a significant impact on your ranking in a short amount of time.
A carefully designed logo can separate your business from your competitors by telling YOUR story. I am not saying this is an easy task. I’m not saying you will get it right the first time. I am saying that if you take the time to research, reflect and carefully design your new logo it can help you stand out and provide a sense of what truly makes you and your business unique.
