Branding
In business, your brand is everything. Not only is it your most important asset but it is also what makes you, you! The importance of controlling and building your brand cannot be overstated. Take control of your audience’s perceptions and every touch point to create a user experience and image that will not soon be forgotten.
20 things I’ve never told you…
Over the past year and a half that I’ve been writing here I’ve been hiding a problem.
I either write like a tech geek or an advertisement.
Those aren’t me.
When you write for your blog you have what we marketing nerds call “a voice”. If you aren’t careful, that voice can take over and portray something unwanted to your readers.
If you had to start over…?
If you had to start a brand new photography business and could do nothing exactly the way you are doing it now, what would you do?
