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Business and Marketing Techniques for Professional Photographers

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Archive for the ‘Branding’ Category

Why naming your business after yourself is good for SEO.

Posted by on 01 Apr 2010 by Bethany in Branding, SEO
Search Engine Optimization is improved when self-titled business use their name in comment link text

There are many advantages to using your own name in your business name, but have you ever thought about how this can affect your search ranking efforts? As photographers, many of us have chosen to use our own names when naming our business for several, very important reasons such as artist recognition, longevity, and personalization [...]

How to Batch Watermark Your Photos for Blogs or Facebook

Posted by on 30 Mar 2010 by Bethany in Branding, Facebook, Social Media, Tutorials, Video
Watermarking your images using your logo using Photoshop Batch Processing

In a few minutes you can create an action that will allow you to resize, sharpen and apply a logo watermark to a large amount of images in a very short amount of time. Check out the video!

If you had to start over…?

Posted by on 01 Mar 2010 by Bethany in Branding, Marketing
Making changes to your photography business' branding, pricing, position and message

There can be so much about our businesses that becomes routine and predictable. If you had to start a brand new photography business and could do nothing exactly the way you are doing it now, what would you do?

How to design a logo for your photography business

Posted by on 23 Feb 2010 by Bethany in Branding, Tutorials
How to Design a Logo for Your Photography Business

A carefully designed logo can separate your business from your competitors by telling YOUR story. I am not saying this is an easy task. I’m not saying you will get it right the first time. I am saying that if you take the time to research, reflect and carefully design your new logo it can help you stand out and provide a sense of what truly makes you and your business unique.

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