by Bethany Gilbert 1 Comment

How to use your blog to get more clients tomorrow

Your photography blog can actually be the driving force behind booking new clients tomorrow and every day after that.

Your blog can be a place to show people who you really are as both an artist and a person. When people get to know the real you, they become attached to more than just a pretty picture.

The clients you draw in with your personality will be invested in you as a person. They will be predisposed to like the photos you produce for them because you have become a friend, someone they feel connected to.

This is powerful stuff!

What if you could actually like your clients as people? What if every person who walked through your door was a potential friend instead of just a potential paycheck?

Sounds great, right?

It is really easier than it sounds. Tons of photographer’s are doing it every day. A few of them have come together and decided to teach you how to get the same awesome results for your business.

The Photography Blog Success Ebook

Zach Prez and Lara Swanson, with the help of several top photographers, have put together an easy to read ebook to teach you how to make a blog that can start bringing in new clients right now.

The 55 page PDF book is slam full of awesome tips and instructions that detail every step you need to take to have a blog that is more than just a showcase of photos.

Zach says, “When potential clients visit your site, they want to get a feel for you, how you work, and your value – they’re emotionally investing in a photographer. Your personality and tone can be more easily conveyed in a blog than in your portfolio; it’s the perfect place to communicate your value and how you connect with your clients.”

Some things you will learn:

  • How to start a photography blog site
  • Common mistakes and how you can avoid them
  • How to write a great post
  • When to write your posts
  • How to get more comments from your readers
  • How to get your blog and posts found in the search engines
  • How to write your about page

Along with all of the great tips and instructions from Zach and Lara, you will also find case studies of successful photographers. You can see exactly what they are doing to make their blog work for them.

Why I read this book in the first place

I have been following Zach’s work for a while now and even wrote a guest post for his blog recently. He knows his stuff when it comes to online marketing so I definitely recommend you add his blog to your reader.

When he told me he was coming out with another ebook I knew it would be worth the read. His other book, Photography Web Marketing Guide, is another great one.

Since the blogging book was just released he is offering a discount for the bundle pack. I’m not sure how long that will last though, so I definitely recommend getting your hands on it now.

I hope you get a chance to check out these books. Please let me know what you think of them in the comments.

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