How to Get More Facebook Fans
Research shows that there are two ways to increase response to any online marketing endeavor. Creating a solid landing page, or a special page related to your offer or promotion that contains clear calls to action, can entice visitors to respond favorably.
Did you know that you can apply this same technique to increase your Facebook fans?
By controlling what new visitors (non-fans) see when they visit your fan page for the first time, you can persuade them to “Become A Fan” instead of simply viewing your page and moving on. This will then, of course, allow you to reach them with updates, special offers and so on.
A Facebook application called Static FBML allows us to add HTML webpages to our fan pages. Then, by simply changing a few settings, you can direct new visitors (non-fans) to your sparkly new landing page, and entice them to become a fan of your business.
So, lets get started!
Step 1. Customize your Landing Page
This is the fun part! Use Photoshop, Illustrator or another graphics program to create your landing page image. This is simply a PNG or JPG image that will serve as your landing page. Remember to include a clear Call to Action near the top of your image to entice visitors to click your “LIKE” button. The power of your landing page depends almost entirely on this Call to Action so don’t leave it out!
Be sure to tell your visitor why they should like your business. Do you offer fan-only discounts? Do fans get updates on new blog posts, your latest work or your latest pricing changes? All of this is potentially important to a non-fan and would entice them to go ahead and click that little “LIKE” button at the top of their screen.
Your final image should be no wider than 520 pixels (the limit used to be 760 pixels, then 540 pixels but was changed by FB again August 2010) and should be saved in a web-format such as PNG or JPG. Use the “Save for Web” option in either Adobe program to create the smallest file size possible without losing too much quality.
Upload your final image to your website server and make a note of its location. Ex. http://yourdomain.com/image.png
1. You may realize that we will not be adding any external links to this landing page. The primary purpose of this page is to get the visitor to “LIKE” your page. Adding links to the page could potentially send them away before they click your “LIKE” button.
2. Photobucket is an optional hosting tool but the quality of your landing page image will be decreased.
3. You can create a completely HTML page without the use of images but we are going the “photographer-friendly” route for this tutorial.
Step 2. Add the Static FBML Application
If you do not already have a Fan Page for your business this is your obvious first step. Facebook provides a great tutorial.
In order to create a custom landing page inside of your Facebook page, you must first install a Facebook Application called Static FBML. This application will allow you to add HTML to your page.
First, go directly to the Static FBML Facebook Page or enter “Static FBML” into the Facebook search box. From there – click the “Add to My Page” link found directly under the Static FBML logo in the left column. There is no need to “LIKE” the application, adding it to your page is all that is necessary. Once you click the link, a new window will open containing a list of all of your pages. Simply click the “Add to Page” link next to the desired page.
Step 3. Bring Them Together
Find the FBML application and click “Edit”.
Change the Box Title to something relevant for your landing page title. This will show up in your Fan Page tabs so keep it short and sweet. “Welcome” is a common option.
Now, put on your geek hat and enter the following html code into the main box:
Replace “yourdomain.com” with the correct website address and “image.png” with your image filename.
Click “Save Changes”
Step 4. Point Them In The Right Direction
Now that your landing page is set up all we have left to do is to add the tab to your fan page and to tell Facebook to send all “non-fans” to your new page.
From the FBML application, click the “(edit)” link found to the right of your fan page title near the top of the page. (You can also return to your Fan page and click “Edit Page” under the profile image.)
Scroll back down to the FBML application. Make note that it’s title will have changed to reflect the “Box Title” you entered in the previous step. Click “Application Settings”.
(This step may become obsolete in the future as Facebook is discussing removing the “Box” feature from their system)
Scroll back up to the top of the page and find “Wall Settings”. Click “Edit”.
Under “Default Landing Tab for Everyone Else” select your newly created tab. (Hint: The name will be the same as the “Box Title” you entered earlier.)
Return to your page and click on your newly created tab. That’s it! You should see your facebook fan numbers start to increase.
Now that you know how to add new tabs to your fan page you can really get creative with the information that you include on your page. How about a new tab for pricing, contact information, or an image gallery? With a little bit of HTML knowledge the options are endless!
After you create your new landing page post the link here so we can check out your work!